Lush Cosmetics Introduces Incredible Love Campaign Just in Time for Valentine’s Day

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(Photo: Lush Cosmetics)

Whether you’re looking to spend time with your true love or treat yourself to a relaxing night in, Lush Cosmetics is offering customers an enticing collection of amorous treats just in time for Valentine’s Day.

While the assortment of bath time goodies is piquing fan interest, their campaign is drawing a lot of positive attention for its stunning series of Valentine’s Day advertisements that also feature same-sex couples enjoying a romantic bath together.

Director of brand communications, Brandi Halls, told The Huffington Post in an email that the campaign’s aim was to portray how “love transcends gender.”

“We set out to do one thing when creating our Valentine’s Day visuals,” she said. “We wanted to capture love between two people, and we believe that’s what we have done here.”

The images have spawned quite the buzz on social media among fans of the company, a fact Halls said “absolutely warms [their] hearts.”

The photos depicting two-same sex couples debuted on the social networks of Lush Cosmetics’ on Jan. 19 to positive feedback from many thanking the beauty company for the inclusiveness that shines a light on all sorts of couples happy and in love. 

This wouldn’t be the first time the beauty giant has reached out to their LGBTQ customers. In June 2015, the company released their “Love Soap,” which featured the tagline #GayIsOK decorated in gold glitter. Proceeds from the product sales were donated to a number of LGBTQ advocacy groups.

Check out more from the groundbreaking campaign below as we draw up a quick bubble bath.

To everyone marching today, time for some well deserved bubbles! #bettertogether #womensmarch #loveislove

A photo posted by Lush Cosmetics North America (@lushcosmetics) on

Love You, Love You Lots. This sweet, rosy soap is better than a bouquet 🌹🚿#lushvalentines

A photo posted by Lush Cosmetics North America (@lushcosmetics) on

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Tania Hussain |

Tania Hussain is a native of Toronto and a Hoosier at heart, studying journalism at Ball State University in Indiana. She has a mad love for fine cheese, film, music, and meeting people upon her many travels. When Tania’s not writing at Womanista, she can be found going for long nature runs, rooting for the Indianapolis Colts and St. Louis Cardinals, photographing sights and food, or writing for her online magazine, The Hudsucker. She is also a member of the Indy-based, Society of Professional Journalists—one of the oldest organizations in the U.S. that promotes and represents journalists.