An American shoe company is sparking disapproval on social media over their collection of high heeled shoes for babies.
Defined as “cool” and “diva defining,” Pee Wee Pumps is selling high heel infant crib shoes for babies zero to 6-months-old. The Greensburg, Pennsylvania based company states babies will be the “belle of the ball” in their shoes, which have collapsible heels and pointed toes.
As a product that stylish moms will love, the company’s objective is to be your daughter’s “first fashion statement.”
However, BBC News reports that people are now criticizing the company after a growing concern of its imagery for what is suggested as the sexualization of children.
In one of the company’s last photos posted on their official Facebook page and Instagram, an infant in heels sits astride a miniature motorbike with the caption: “This little #Diva, defining cool posing in her #PeeWeePumps.”
Users suggested it was “wrong” and “disgusting” to portray infants in such a mature way and criticized the images on social media. One user wrote, “This is not ok,” while another said, “promoting products for babies this way is just sick.”
Other promotional images for the company’s products include babies wearing bead necklaces, sequin dresses and tutus that are reminiscent of adult photo shoots.
Founder, Michele Holbrook wrote in a statement on the company website that her products “are not intended for walking, but rather to meet the current and ever-growing popular demand for ‘high-fashion’ in infant apparel.”
Adding further to USA Today, she said customers and critics are putting too much thought into the product.
“In the grand scheme of things, when it all boils down to it, it's just a photo prop,” she said.
What do you think of the baby pumps?