Kim Kardashian West's highly anticipated beauty line, KKW Beauty, launched on Wednesday with a selection of contour kits created by the queen of contour herself, and the line didn't disappoint, selling out in three hours and earning an estimated $14 million, E! News reports.
The reality star launched her brand with a set of Crème Contour and Highlight Kits, which retailed for $48 and came in four shades, light, medium, dark and deep dark. The kits include a contour pen, highlight
The first shade to go was Medium, which Kardashian West wears on her paler days, with the kits selling out in minutes. The other shades quickly followed suit, and the entire line was sold out within hours.
Kardashian West isn't the only beauty mogul in the family, as half-sister Kylie Jenner also heads her own makeup empire, Kylie Cosmetics. Back in April, the sisters collaborated on a set of four nude lip kits, which sold out in minutes and netted approximately $13.5 million in sales.
Kardashian West previously shared that she and Jenner aren't competing in the beauty industry.
"Kylie and I love collaborating on our lip kit together, but also makeup is both of our passion," the 36-year-old said. "A lot of my products, starting when we do our concealer, is going to have anti-aging components in it. So I'm definitely focusing on
Photo Credit: Twitter / @kkwbeauty