Most of us are familiar with the endless selection of weight loss products that promise to minimize "trouble areas" on our bodies; creams, butters, powders and pills — we’ve heard it all, and the hype over some continues to grow.
Although it has been around for a while, body wraps have gained more attention lately in the media. For those who aren’t familiar, body wraps are wearable products (or treatments) that are designed to shed off inches from the waistline when worn for a certain amount of time, and are sold by several body and weight loss-oriented companies. As consumers continue to post pictures online that compare their bodies before and after their body wrap treatments, the influence to investigate this product increases as well.
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Some spas boast that body wraps can achieve a trimmer body by covering the body with a mask made of algae, seaweed, mud, clay, lotion, cream or minerals, then wrapped for a certain of timeto contain heat. Some advertisements for purchasable body wraps claim that their product will tighten, tone and firm your body in as little as 45 minutes, and can last up to 2-4 months depending on the consumer’s lifestyle and health habits.
When consumers go into a spa that offers body wraps, the effectiveness of the treatment is likely to be heightened due to the authentic experience of being in an actual spa. A similar mentality is applied to purchasable body wraps when consumers have a certain expectation about the effectiveness of their new product, but can also be disappointed when they don't get the results they expected.
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Between spa treatments and at-home treatments, body wraps seem to only serve a short-term and slightly effective result for consumers. Some companies, like ItWorks, post a disclaimer on their website stating that their product does not deliver weight loss results. Rather, their body wraps are a cosmetic type product specifically formulated to help the skin appear more tightened, toned and firmed, and hydrate the skin in order to reduce the appearance of cellulite. (via Body Applicator Wraps)
The downside of this trendy treatment is that it has been claimed to be unsafe for consumers due to its dehydrating and suffocating characteristics. Some companies who sell wraps have used misleading representation in the past, and there is not enough research to support a scientific relationship to prove a legitimate relationship between usage and guaranteed results.
Before doing a body wrap treatment at a spa or buying a wrap through a distributor, take some time to do a little research to see what the best option is for you. Everybody responds to treatments differently, so it is important that you ensure your own personal safety through prior investigation.
Have a body wrap experience you want to share? Comment below!